Jay Brown released a trailer for the upcoming ESNC video entitled, "96 Mentality".
He did an amazing job and I couldn't be more stoked on it.
The video was filmed over this past summer, here in Portland, ME. With Jay pulling triple duty, as not only the editor of the video but also the primary filmer and director.
We decided to name the project "96 Mentality" because that label embodies our collective viewpoint on skateboarding. "96" representing the year 1996 and "Mentality" to attach our mindset to a specific era.
ESNC is no way saying, "1996 skateboarding is better than 2011 skateboarding". It's just a banner to wave along side modern day skating.
Peep the trailer below.